iSwarm is an online patient engagement solution that accelerates clinical trial recruitment
iSwarm is a patient engagement and activation solution for life science companies seeking to increase the effectiveness of their marketing campaigns. Provided as a managed service, iSwarm uses natural language processing and sentiment analysis technology to assess social media conversations, identify and qualify audiences across key adoption stages, and enable hyper-targeted consumer engagement.
The solution captures relevant conversations matching criteria to create candidate personas. Social media conversations are continually captured over time to identity further candidate who can benefit from an offering, whether it's a clinical trial or consumer product. Typically, campaign get a 15-20% conversion rate, and measurable ROI is met within 90 days.
Clinical Trial Recruitment
• Accelerate clinical trial recruitment and increase conversion rates by engaging candidates qualified by iSwarm with channel advertising, sponsored & promoted messaging and website banner ads
• Reduce online ad management costs by deploying campaigns with custom, trackable links to clinical, commercial, informational and recruitment sites which include HIPAA-compliant web assets
• Accelerate treatment acquisition and increase conversion rates by reaching candidates qualified by iSwarm with channel advertising, sponsored & promoted messaging and website banner ads
• Measure ROI and achieve global reach by deploying campaigns with custom, trackable links to clinical, commercial, informational and recruitment sites which include HIPAA-compliant web assets
• Mine online channels to monitor customer input, healthcare content and potential adverse/special events
• Use iSwarm’s team delivery platform to verify, discard or escalate potentially harmful or special-case events