Student Relationship Management

Higher education institutes face several challenges in coping with an ever-increasing competition for attention, recruitment and retention of high quality and a versatile set of students from around the globe. In the globally changing digital world, with a prospective applicant having multiple options in terms of universities to apply for, Universities need to maintain strong relationships with Students right from an applicant stage. Educational institutes today focus on conversion rates of applicants to students, class diversity by geography or demography, pre-course campaign success rates, student retention rates etc. as key success factors. Wipro’s Dynamics CRM Center of Excellence offers the Student Relationship Management (SRM) solution built on Dynamics 365 for Customer Engagement for Universities and Higher education institutes. SRM acts as a one stop solution for all departments such as marketing, admissions, placements, facilities, sponsorships, and events that become part of Student’s journey during an ongoing course. The solution offers more than 12 modules to manage end – to – end relations with students, faculties and alumni.