AI Powered Category Management & Optimization
argitaratzailea: Symphony Retailai
AI-powered Category Management & Optimization
Accurate AI-powered category management — including increasingly important fresh categories. Our models and enterprise AI/ML platform use shopper demand and robust causal factors to completely capture consumer complexity and drive consumer-centric plans.
Symphony RetailAI Assortment Optimization moves you away from static, snap-shot planning and twice-a-year category resets to executing agile assortments that reflect current shopper behavior. Our intelligent clustering approach calculates optimal store groups, enabling efficiencies in the supply chain. This seamlessly feeds into the assortment optimization process where you can safely rationalize SKUs based on shopper preferences, and optimize revenue growth. Our integrated approach even enables you to connect these insights directly to your micro and macro space planning as well as your supply chain processes –so that you can most effectively execute category strategy in store.
To compete today, retailers must meet the needs of their most valuable customer segments –and to do this –utilize customer metrics and preferences to drive localized assortment and planograms. Creating relevant and rationalized assortments translates to efficiency in the supply chain. Symphony RetailAI’sAssortment Optimization is tightly integrated with demographic and customer loyalty data to enable intelligent store clustering. This not only means efficiency in the store, but also in the warehouse. There will always be some commonality between stores, but clearly understanding the different needs of each reduces significant waste in the value chain that culminates on each shelf.
Concise, efficient assortments can only be achieved with the right data. Our solution makes your assortment management process easy. You’ll consolidate multiple data sources and apply predictive analytics to create assortments that reflect local customer preferences and respect store space constraints.
There’s big opportunity for retailers and manufacturers when the entire retail value chain that serves the assortment is optimized and connected. It’s key to ensure you’re selling the right products in the right stores, but they also need to be in the right space within these stores –and connected to your supply chain to guarantee on-shelf availability. That’s why Symphony RetailAI Assortment Optimization seamlessly integrates with our macro and micro space planning solutions as well as our supply chain suite of solutions. This means retailers can make their entire end-to-end retail planning processes highly efficient, while driving profitable growth.
Utilizes customer, basket and loyalty analysis, product correlations, sales, profitability to producecustomer relevant assortments. Our Agile Assortment Optimization tool includes Consumer Decision Trees to analyze how consumers shop by categories, discovering key decision drivers for purchase.