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Silent Attrition Analysis for Retail Banking -DDP

Wipro Ltd

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Identifies key factors impacting silent attrition / dormancy in credit card portfolio.

Wipro’s Data Discovery Platform (DDP) is an integrated platform, which accelerates ‘time-to-insight’ for an enterprise using pre-built industry apps that enable faster decision making, aided by advanced visualizations.

Silent Attrition app on DDP for retail banking, cards portfolio is used to identify customers who are most likely to churn silently within the next ‘x’ months and to retain them with suitable value propositions for them. It also employs a foresight driven targeting strategy to generate better ROI. The financial impact assessment is done and compared for the attrition vs non-attrition segments of customers and to complete the view, their transaction trends are explored. Through this, value based segmentation is done and KPIs are identified. Customer segmentation based on their value will help reducing generalization of the solution.

Key Benefits

  • Identifying customer level churn score demonstrating the likelihood to churn within next ‘x’ period.
  • Foresight into possible churn from high value segments help proactive retention and targeting high value customers who are more responsive is a recommendation.
  • New KPIs which lead to better identification of silent churn and manage portfolio value
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