Start&Go Marketing: 5-Week Implementation

AlfaPeople do Brasil Consultoria de Informática Ltda

Rapid deployment of functionalities for marketing campaigns segmentation and management

AlfaPeople Start & Go Marketing is a quick (5-week) and affordable Marketing campaign management solution within Microsoft Dynamics 365. Ideal for clients that need to send out a high volume of mass emails. It is an AlfaPeople project template that is deployed following a pre-defined scope "checklist", speeding up delivery and value to the business.

The main features of this offer are:

  1. Rapid deployment - 5 weeks
  2. World-class platform - Microsoft Dynamics 365 Marketing
  3. Out-of-the-box Marketing best practices
  4. "Compliance" with anti-SPAM rules
  5. Low cost of implementation and ownership

Please see below the main blocks of activities and a summary of the implementation schedule:

Week 1 -> Internal project and team preparation;

Week 2 -> Project planning, Microsoft Dynamics 365 Marketing application / Start & Go Marketing solution enablement and project Kick-Off;

Week 3 and 4 -> Functional workshop, information gathering, configurations, customizations, data loading;

Week 5 -> Tests, approval, Start of operation and monitoring.

Main benefits of the solution:

  1. 360-degree view of leads, accounts and contacts;
  2. Customer portfolio segmentation for vertical actions;
  3. Marketing plan and campaigns control;
  4. Lead generation and nourishment of leads, accounts and contacts records;
  5. Evaluation of campaign results;
  6. Control and reuse of marketing templates and content;
  7. Automation of anti-SPAM rules in active communications with customers.

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