kiadó: CRAYON DATA PTE. LTD. - The AI platform powering the age of relevance

What is

Enterprises continue to treat all customers alike, leading to a large share of irrelevance. And fail to recapture their share of wallet from digital giants.

Crayon Data’s is the world’s first AI-led platform powering the age of relevance. It equips traditional enterprises with the capability to create highly personalized experiences for their end customers. At scale. With speed. a

The platform includes richly curated and vast external datasets, backed by cutting-edge artificial intelligence, delivered through a series of easy-to-use APIs. This helps cater to the needs of the portfolio, campaigns, analytics and alliances teams of enterprises.

What are the key benefits of

  1. Increase revenue: Boost portfolio spends by 5-10% with 15-20% spends from inactive segments.
  2. Reduce operational cost to decrease time-to-value: API-led execution strategy designed to provide personalized storefronts from raw unstructured data, within 7 business days. 
  3. Personalize at scale and speed: Campaign curation to execution, within 30 minutes with 4x improved response rates and 200% reduced bounce rates.
  4. Deliver with safety and privacy/security compliance: No PII needed. GDPR compliant and ISO 270001 certified. is built on Crayon Data’s three underlying IP and patents:

  1. TasteGraph™​: acquires essential external data on various lifestyle categories, to create a graph-based entity-affinity model. This model is then mapped to customer behavior data, to reveal a universe of choices and recommendations.
  2. TasteMatch​:  Provides an affinity score between a customer’s taste profile and a given merchant. The TasteMatch score is used to rank recommendations for customers. It considers context for specific use-cases.
  3. Choice AI​: Consumer choice relies on four components: taste, influence, context and behavior. uses these to understand choice. We call it the Choice Equation. Choice = f (Taste, Influence, Context, Behavior) ​