The Retail Execution solution enables an end-to-end retail execution management process that allows CPG companies to achieve higher and faster rates of success at the shelf, improved field force productivity, increased sales at a lower cost, and to win at the moment of truth at each point of sales.

It equips consumer goods manufacturers to successfully deal with an increasing number of retail outlets and requests from retail partners for more shopper-centric and localized sales tactics.

It supports them in streamlining their entire in-store execution process, empower their field sales to focus their efforts on high-value activities at each point of sale, drive operational efficiencies and increase sales.

Main functionalities include: market segmentation capabilities,route definition and optimization capabilities, advanced planning tools and flexible management of scorecards to drive the right activities in the field,targets and incentives management tools to aid field productivity, gamification and collaboration tools to track performance against peers and increase collaboration among teams, perfect orders though guided workflow and controlling tools, real-time assessment of the impact of retail non-compliance– assortments, space, pricing, promotions – on sales results to support corrective actions both at the headquarter and in the field, and more.

The Retail Execution is part of the Sales Performance Platform, Kantar offering aimed at helping consumer goods manufacturers to win at the shelf by enabling common ways of working and to drive greater efficiency across functions and geographies through common processes and scalable integrated solutions that deliver optimal go-to-market approach.

The Sales Performance Platform combines Kantar's industry expertise and recognized best-in-class solutions with Microsoft Azure cloud computing platform and services.

Kantar Retail Execution

kiadó: Kantar Consulting