The Trade Promotion Management solution helps deliver improved commercial decisions, optimized trade promotion plans, higher customer profitability, and greater return on trade spending.

It enables consumer goods manufacturers to effectively balance trade investment requests from their retail partners with their own requirements to deliver revenue and volume growth along with higher margins and return on investments.

The Trade Promotion Management supports all stakeholders in identifying, optimizing, planning and managing the right sales levers –assortments, pricing, promotions and trade terms – through a collaborative business process to deliver the best results with retail partners.

Game-changing functionalities include: advanced analytics to identify trends and uncover root causes of promotional performance, predictive and collaborative business planning, comprehensive capabilities to manage the full contract life-cycle, complete capabilities to optimize and manage retailer specific promotional programs and address different market and shopper opportunities, accruals management and claims settling, ready-to-use scorecards to measure and share promotion execution results in a standard and comparable way throughout different outlets and geographies, and more. All through one single industry-specific solution that seamlessly integrated with ERP and demand planning systems.

The Trade Promotion Management is part of the Sales PerformancePlatform, Kantar offering aimed at helping consumer goods manufacturers to win at the shelf by enabling common ways of working and to drive greater efficiency across functions and geographies through a common process and scalable integrated solutions that deliver optimal go-to-market approach.

The Sales Performance Platform combines Kantar's industry expertise and recognized best-in-class solutions with Microsoft Azure cloud computing platform and services.

Kantar Trade Promotion Management

kiadó: Kantar Consulting