Hitachi Solutions Catalyst Envisioning Marketing Maturity Workshop
This two-week workshop takes a deep dive into energizing your marketing automation strategies through business value assessments, audience segmentation, persona modeling, journey mapping, presentations, labs, and workshops. During the workshop, participants learn their organization’s current level of marketing maturity and develop a plan to effectively automate aspects of the customer experience through marketing automation and aligning marketing more closely with sales performance. The workshop covers the six key foundations to marketing maturity: the Role of Marketing; Thought Leadership and Content; Alignment with Sales; Marketing Technology; Data, Analytics and Insights; and Impacting the Organizational Culture. During the workshop we will uncover the customer journey, counter-dependencies and process optimization.