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CRM Innovation

Event Management System teamed with Eventbrite - powered by Microsoft Dynamics 365

Event2CRM™ is an easy-to-use application that extends Microsoft Dynamics 365 with the power of Eventbrite, the leading provider of online event management and ticketing services.

The Event2CRM hosted application enables you to Plan, Promote and Track all the key components of your Eventbrite events entirely within the CRM system.

Using the Event2CRM application is a quick and simple three step process:

  1. Plan
    • Create the Event information and design the Event page inside of the Evenbrite.com system using their Event Designer.
    • Publish the event from Eventbrite.com and then set it up in the Event2CRM portal to sync to CRM.
    • Ticket sales revenue is automatically reported into CRM.
  2. Promote
    • Invite your prospects using Email, Phone or via Letter using the Marketing List functionality built into the CRM system.
    • You can even use third party email solutions to send out customized event invites and track the recipient’s response to the invitation.
    • It is also possible to promote your events to the social media universe via Facebook and Twitter.
  3. Track
    • As individuals either register at the site in response to a personalized email or visit the site as anonymous visitors from your website that information is tracked back into CRM automatically.
    • Registrations are associated with their Lead or Contact record in CRM and the Event record.
    • New prospects can be created as Leads or Contacts in the CRM system with automatic notification provided to the Event Owner.
    • Both sales and marketing CRM users can see who is registered, who hasn’t responded and the event performance metrics such as revenue, tickets remaining.

The event information can be updated with actual attendees to easily view cancellations, no shows and attendees.

Pre- and Post-event mailings or outreach programs can be created using the Marketing list functionality in CRM.

CRM Innovation is a Microsoft Silver Competency ISV Partner - Please visit https://www.crminnovation.com/crm-solutions/event2crm/ for more information.