Gupshup BFSI CX


Omni Channel Conversational AI for Banking & Financial Services with out-of-the-box use cases is the #1 Conversational Engagement Platform for automating marketing, commerce, and support on 30+ channels across text and voice. Our platform is leveraged by enterprises globally to automate their customer experience across the life cycle of pre-purchase, purchase, and post-purchase. Today,’s platform serves 45,000+ brands with its presence across 200+ countries, hosting 10 billion messages every month.

As technology continues to evolve, the banking and insurance industries are turning towards Conversational AI to improve customer experience and increase efficiency.'s Conversational Engagement platform is leading the way in this field by providing pre-built AI-powered chatbot journeys which are easy to deploy, customize, and scale.

One of the biggest challenges in banking and insurance is customer onboarding. However, with's AI platform, it is possible to onboard new customers digitally, allowing them to discover products on popular channels like WhatsApp. By replacing ‘form filling’ with the ease of chat, KYC (Know Your Customer) processes can be completed faster and abandonment rates can be reduced by as much as 26%. The platform also allows KYC, onboarding, and activation to be completed using messages, voice, and video, making the process seamless for customers.'s AI platform's Chatbot software is another valuable tool for BFSI companies. It is easy to set up, lightweight, and can be integrated with any bank app. Chatbots can help businesses make better decisions, increasing revenue by up to 62%. By automating support queries, the platform frees up customer care agents to focus on more valuable interactions with happy customers. This results in cost reduction, improved customer experience, and better results for the business.

The platform also offers omnichannel finance, allowing BFSI companies to integrate with 30+ messaging channels through text, voice, and video to deliver a superior banking experience. This includes the ability to offer WhatsApp banking, providing customers with 24*7 access to their favorite messaging channel across 180 countries. Additionally, Voice and Video AI can be incorporated into every customer touchpoint, including inbound and outbound calls, IVR, voice notes, and assistants.'s AI platform is designed to simplify processes for customers. It offers a 1-click bill payment option, allowing customers to make easy payments to bills, EMIs, and other purchases right from the chat screen. Digital eKYC simplifies KYC with guided flows and online document collection, reducing effort and drop-offs with anytime video KYC. The AI assistant provided by the platform provides a personal assistant that speaks the customer's language, delivering secure, natural conversational experiences for mobile and web.

In conclusion, the Gupshup AI platform is revolutionizing the BFSI industry by providing pre-built conversational engagement journeys that are easy to deploy, customize, and scale. By utilizing this platform, businesses can reduce operational costs, increase revenue, improve customer experience, and turn customers into loyal clients. With all these benefits, the Gupshup AI platform is definitely a game-changer for the BFSI industry.

Some of our noteworthy BFSI clients include Citibank, DBS Bank, PayU, HSBC, Muthoot Finance, and Kotak Mahindra Bank.