Individualize loyalty journeys with unified data to retain and engage customers.
Customer expectations for relevant, real-time marketing are at an all time high, and brands who are able to deliver have an opportunity to gain market share and gain a competitive advantage.
Clutch Loyalty for Marketing is for brands who want a Loyalty program that can be personalized for each customer. The opposite of a dated, one-size-fits-all approach to loyalty programs, this app makes it possible to drive retention with campaigns, communications and offers that cater to the unique motivations of individual consumers.
The foundation of Clutch Loyalty for Marketing is the real-time, two-way data transfer between Clutch and Microsoft Dynamics Dataverse. From there, Dynamics Journeys are linked with Clutch, allowing the benefits of each system to be leveraged together in support of critical use cases for personalized marketing.
- Unified Customer Data: In addition to syncing data between Clutch and Dataverse, brands can onboard data from outside systems such as a POS or Ecommerce system via Clutch and then sync to Dataverse.
- Create Loyalty Journeys in Dynamics: Clutch segments and loyalty campaign rules can be used to trigger loyalty-specific journeys and engagements within Dynamics.
- Manage Reward Currency in Dynamics: Clutch manages the issuance and redemption or loyalty reward currency as well as balance conversions and sends the data to Dynamics, creating a seamless customer experience for members when they earn and spend rewards.
- Use Clutch Powered Offers Widget in Dynamics Marketing Emails: Clutch’s Machine Learning powered offers choose the most relevant offer for each customer based on their previous purchase behavior to optimize redemption.
- The Clutch Loyalty for Marketing app can also function as a stand alone connector for data coming from an outside ecommerce or POS system, with Clutch receiving the information and passing it along to Dataverse. This benefits users who have marketing or data systems not currently connected to Dynamics CE.
Customers are motivated by different things. Some respond to price, others value experience. Clutch Loyalty for Marketing works for any type of business with any type of customers because it is flexible and designed for customization. For those who are new to loyalty, there are tried and true campaigns and segments that can easily be deployed. For advanced marketers who want to create unique experiences, the sky is the limit.
- Drive Loyalty - Increase customer loyalty by uncovering deeper insights into what consumers value most.
- Change Behaviors - with data driven messaging and proven strategies for retention. Choose from pre-set or customizable programs and campaigns.
- Protect Margin - use discounts only when necessary. Instead, leverage dozens of non-promotional campaigns and reward types.
- Manage Churn - identify changes in behavior using machine learning. Quickly address churning or at risk customers while rewarding desired behaviors
- Improve Marketing ROI - Reward high value customers while reducing unnecessary marketing spend on customers who are likely to lapse and eventually churn
- Optimize Customer Lifetime Value - Target high LTV customers and encourage positive behaviors while reducing spend on customers who have low LTV
- Mitigate Loyalty Fraud - Reduce exposure and quickly identify fraudulent behaviors with machine learning detection models and real-time traffic observation for loyalty programs.
A Unified Approach
All businesses have unique and mission critical requirements for their data that should not be compromised by limitations in their marketing stack. Clutch loyalty for marketing makes it easy to onboard data. It has a mapping tool for customizing the different Clutch fields and Dynamics attributes that are included in the synchronization, along with default values to populate for fields that don’t exist on either side. It also includes an automated health check tool to assist in AppSource integration and Clutch onboarding.
Take your customer journeys to the next level with Clutch Loyalty for Marketing.
Learn more about Clutch Loyalty here (www.clutch.com)
Learn more about our full suite of Clutch Loyalty solutions for Microsoft Dynamics:
- Clutch Loyalty for Sales
- Clutch Loyalty for Commerce
- Clutch Loyalty Insights
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