Tectura Membership is a solution on cloud platform, which builds on top of Dynamics 365 platform
This solution allows user to have a 360 view to make personalized service to specific
member in an efficient and effective way. It empower staff with our integrated loyalty and membership management solution: consolidate view to enrich the
analysis capabilities with more productive marketing activities, including
segmentation, cross-selling and promotion, etc. on a centralized Azure cloud.
Support N-tier membership
- Our add-on supports unlimited tiers of membership. Each tier has the corresponding rule for promotion and demotion.
- Users can change the setup for no. of tiers based on business requirements.
- Users can set up different benefits and reward programs for each of the membership tiers.
- Our add-on allows users to set up different types of point earnings and redemptions by different membership tiers, items purchased, amount purchased, tender types, time periods, etc.
- It also allows users to set up different types of reward systems, like welcome rewards, upgrade/renew rewards, member rewards, promotion rewards, etc.
- Real-time enquiry and update of points and rewards calculations by using web services
Member-Targeted Marketing Campaign
- D365 allows users to create different static and dynamic marketing lists to target members for a campaign.
- With system integration being part of our solution, users can reach members for member communications and events with selected marketing lists via WeChat.
- Our Membership Add-on is built on top of Dynamics 365 platform integrated with Sales, Marketing and Customer Service.
- Our add-on is to enhance the capabilities on D365 for membership and loyalty programme management.
- Potential future extension to using D365 for Retail – Member data, transactions and points can be effectively managed and synchronized on the unified platform to allow more effective store operations at front-end and better service level to enhance member experience.
- Our add-on on D365 supports multiple input and output channels and system interfaces via POS, Mobile App, Membership Portal, eDM, Social Media, Call, etc.
- Users can access the system with multiple access methods to query the member profile and membership journey.
- Based on data from different channels, users can analyze data and take further actions towards the targeted members.