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Cegeka Fearless Leader for FMCG and CPG

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International FMCG and CPG commercial field solution

Cegeka Fearless Leader is an international solution based on industry standards, bringing the FMCG/CPG functionalities all on board.​

The objective of the solution is to optimize every role in an FMCG/CPG organization to master the daily FMCG/CPG activities. The solution primarily aims to get the desired commercial results from the field force spending at the right time, with the right customers, in the right channel, armed with the right information, and executing the right actions.​

​With its seamless interaction between office staff and field force representatives, Cegeka Fearless Leader offers an integrated solution that maximizes the FMCG/CPG customer engagement.

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