Old budget habits just don’t cut it anymore for today’s marketers, constantly under pressure to achieve more with less. Aprimo Plan & Spend offers a single view into global marketing spend and expenses, increasing productivity and decreasing project review cycle time.
Aprimo Plan & Spend enables marketing leaders to manage and track spending, improve financial reporting and prove ROI to justify marketing spend. Exclusively built on Microsoft Azure, it provides true alignment between marketing plans, spend strategies, objectives and results. Eliminate spreadsheets and compliance risk while reducing manual efforts in marketing spend management.
Key Advantages and Features:
Agile Marketing Planning
Budgeting, forecasting and spend management
Reporting and performance optimization