Citizen demographics, Governmental citizen transactions, Social media posts, citizens complaints can be retrieved and stored in Customer insights platform. ITWorx provides its Governmental customers an engagement experience to assess the data streams, consult for data unification rules, suggest for the data enrichments 3rd parties and build the UI to present this unified profile.
Using the Citizen Activities Datasets, ITWorx configures the citizen timeline which will provide government authorized employees with the needed insights to understand Citizen behavior.
To better understand Citizens’ needs and motivations, ITWorx configures Customer segments using any of the values available on the Citizen data streams - connected to the unified Citizen Profile. Customer Insights can be extended to synch these calculated customer segments.
ITWorx will engage with customers to: