Digital Marketing Accelerator (Power BI App)
Digital Marketing Accelerator jumpstarts your digital marketing campaigns analytics.
Digital Marketing Accelerator jumpstarts your digital marketing campaigns analytics. A Power BI model is provided with hundreds of channel specific calculations as well as a set of standard reports for your Chief Marketing Officer, Brand Managers and Campaign Managers Digital marketing campaign data come in variety of formats that might differ by channel, brand, market, and campaign. DMA provides a consolidated and harmonized view of that data, so that your marketing managers can understand how well campaigns perform across multiple channels and markets. In addition, DMA harmonizes the following five KPIs across digital marketing channels like Snapchat, Facebook, DV360, Twitter, and Instagram: Impressions, Cost, CPM, Engagements, and Engagement Rate. These KPIs allow Brand and Campaign managers match their channel selections with the objectives of new digital marketing campaigns tailored to specific market/brand dynamics and requirements.