eInsight CRM by Cendyn is a comprehensive Customer Relationship Management platform for hotels.

eInsight CRM

Put your guests at the heart of what you do

eInsight CRM by Cendyn provides marketing automation and guest intelligence for enterprise hotels, multi-property and multi-brand hotels. Drive loyalty and leverage real-time data to provide personalized one-to-one communications for every guest.

eInsight CRM is a comprehensive Customer Relationship Management (CRM) platform for hotels, that consolidates, engages and measures disparate data points on travelers throughout the guest journey. Rules-based automation combined with sophisticated personalization and upsell opportunities allow hoteliers to learn more about their guests, enhance loyalty and drive revenue across their business. 


eInsight CRM highlights

Single source of truth

Each guest profile is like a fingerprint. They leave behind a trail of favorites, likes, dislikes, hotel stay choices and destination offers. Keep all this data in your master Guest Profile - the single source of truth for your data. 

Supercharged personalization

Build, segment, manage and forecast your target Audiences to created tailored, personalized communications for every guest, throughout the travel journey. 

Multi-channel marketing

Create beautiful, on brand marketing campaigns targeted with the right message for the right guest. Use dynamic content, segmented Audiences and unique customer journeys to tailor your message. 

Advanced automation

Start the conversation and automatically engage your guests before, during and after their stay with personalized email marketing and other communications tailored to their unique profile and  desired audience outcome. 

Real-time reporting

Cendyn’s eInsight CRM reporting tool enables you to harness this disparate data and make informed business decisions with simple, beautiful dashboards.

Connected data

eInsight CRM connects with hundreds of property management systems (PMS) and third-party technology solutions so your data is consolidated and actionable.

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