As a marketer, it can be difficult to give customers an engaging, consistent experience on different devices and between visits. Optimizely (previously Episerver) Customer-Centric Digital Experience Platform includes Content Management, Commerce and Personalization features, built on Microsoft's .NET platform and available on Azure. The best digital experiences begin by learning from your customers, gaining their trust, and using superior intelligence to help serve them.

Optimizely has been named a leader in DXP in 'The Forrester Wave' (Q4 2023).

Optimizely has the highest scores possible in 11 criteria within the current offering category in the report, which include content, AI/ML, campaign management, experience experimentation, developer tools, and 6 more. The independent research firm’s evaluation concludes that “Optimizely has strong supporting services and offerings that enable digital businesses to source multiple parts for their composed DXP that work straight out of the gate thanks to a (mutable) architectural opinion.”

Want to learn more? Click here to see our pricing and packages or email us to speak to our sales team about a custom offer for your organization

Our industry-leading Content Management System (CMS) enables you to power dynamic websites and compose exceptional digital experiences. Features include:

Content management
Authoring and layout
Headless API
Approval workflow
Design compelling experiences
Create once, publish everywhere
Deliver content flexibly on .NET Core (.NET 7 ready)

Our Integrated Commerce capabilities allows brands who value world-class content experiences to help power their Commerce Conversions

The most complete commerce suite for growing companies, Optimizely’s Configured and Customized Commerce platforms offer data-driven recommendations and use artificial intelligence to deliver personalized experiences, so you can easily provide modern, relevant commerce experiences your customers will love.

Optimizely's Configured and Customized Commerce solutions are both built on Microsoft's .NET and both run on Microsoft Azure.

Launch, scale and transform your commerce shop with a suite of built-in tools. Features include:

Multi-site & multi-lingual
Visitor targeting
Project collaboration
Inventory and order management

Our Personalization Commerce capabilities allows brands to enhanced their brand experiences with machine-driven 1:1 Content

Gather insights that increase conversions, accelerate journeys and optimize results. Optimizely's Recommendations empowers your team to deliver more customer value with each click through personalization and behavior-based content, product and email recommendations. The AI-powered recommendations act upon the unique interests of each visitor in real-time to help you deliver personalization with minimal manual effort.

At Optimizely, we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands.

Optimizely Customer-Centric Digital Experience

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