National Consumer Insights
Delivering the mindset of the American consumer
Simmons National Consumer Insights (powered by the Simmons National Consumer Study) brings consumer targets to life with vivid and complete profiles, including lifestyles, attitudes, brand preferences and media use. The high quality, nationally representative study is the result of a comprehensive, continuously fielded survey of approximately 25,000 U.S. adults, including over 7,500 English- and Spanish-speaking Hispanics.
Released quarterly, National Consumer Insights utilizes a patented, single-frame sample design.