PowerPlatfrom - Trade Promotion Assessment: 2 Wk Assessment

Digitising trade promotions and distribution management solution aims to help clients drive insights and plan their various promotional schemes in close collaboration with ther Sales, Marketing, and Finance teams.

Companies spend approximately 7-8 per cent of their annual revenues on dealer/retailer and distributor schemes, foreign trips, loyalty programmes, etc. all of which falls under the overall bucket of trade promotions. On one hand, companies struggle to roll out trade promotions on time and ensure consistent messaging across the supply chain, and on the other hand, channel partners struggle to get their pay-outs on time.

Manual spreadsheets and last minute exceptions leave no trail for the finance function to explain to their auditors why exceptions were needed.

Key differentiators This service offering provides flexibility of use, and enables organisations to rapidly roll out schemes to the market and measure their performance. Some of the key differentiators of the solution are • Flexible UI based system for improved user adoption • Based on Microsoft Dynamics platform making it easy to use and quick to adopt • Cloud-based offering, no need for any infrastructure • Being Leveraged by Marqee brands in India.

Potential benefits: • Audit Trails for Scheme Approvals, Disbursements and Exceptions • Detailed analysis of Schemes performance through dashboards and reports • Improved sales through faster scheme roll-out • Timely and accurate pay-out for channel partners

Assessment outcome:

1. Articulation of need for a solution
2. Timeline and budget for digitization of Trade Promotions

Assesment pricing: Price is based on Scope of Work for a mid sized company.