ActiveCampaign Email Marketing


Analyze your Email marketing performance of your ActiveCampaign account in Power BI.

ActiveCampaign Email Marketing is a Power BI app that connects to your ActiveCampaign account and analyzes the performance of your campaigns. The app requires an active ActiveCampaign account and API Access Key to refresh automatically.

You can explore the various pages on the left sidebar to analyze different aspects of your campaign, including a Campaign view, Tagged Contacts, Performance Analysis, Subject, Body & Link analysis, and Unsubscription analysis.

The app enables interactive view to crucial email marketing KPIs such as open rates, CTR (Clickthrough Rate), and CTOR (Click-to-Open Rate).

What's New

  • The free version of the app has refresh limits. You can only refresh up to 3 months of recently sent campaigns, and 1 month of recently active contacts. To lift the refresh limitations, you can subscribe to the Premium version here
  • Connect live to the dataset of this app from other Power BI reports and Excel worbooks, or export visuals' data to Excel. This new functionality allows you to use the app dataset's as a connector for ActiveCampaign, and build reports that combine ActiveCampaign data with other data sources using Composite models in Power BI
  • Filter or slice and dice your report by specified contact lists, or navigate to the relevant contacts on ActiveCampaign portal
  • New hyperlinks in the campaign tables allow you to navigate from any campaign record in the table visuals into the external campaign report page on the Active Campaign portal
At a glance