XLSTAT Marketing


(42 Classificações)

The indispensable tool for marketeers who need to understand customer behavior and trends.

XLSTAT Marketing, marketing statistics including Conjoint analysis in Excel XLSTAT Marketing is the only quantitative marketing software which combines the functionalities of MS Excel with the power of one of the most advanced marketing statistical tools on the market. It includes MaxDiff, Conjoint, CBC, TURF, Partial Least Square Structural Equation Modeling and many more. We've created a software that will boost your creativity. Stay in Excel, play with your data until you can transform it into new ideas. Analyze surveys with the popular correspondence analysis, or make the most out of more advanced techniques like market basket analysis, conjoint analysis, churn analysis or Partial Least Square Path Modeling. Explore the complex relationships that may occur between latent variables such as intelligence, wellbeing and academic performance via structural equation modeling using partial least squares. Multiblock data analysis techniques are also available. XLSTAT Marketing includes all of the Basic+ features in addition to methods specific to quantitative marketing.

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