Environmental, social and governance factors (ESG) have been recognised but overlooked in financial services, with concerns of diminishing financial returns. But things are changing, and they are now the yardstick by which to measure the sustainability of companies. Regulatory pressures and client demands are forcing investment houses to embed ESG into their investment principles and decision-making processes. Taking a more holistic approach on the choice of investment vehicles, recruiting talent and incorporating data solutions that transform them and us into responsible investors.