BNY Mellon Distribution Analytics Application

The Distribution Analytics application leverages machine learning applied to BNY Mellon Intermediary Analytics data to derive predictive drivers of retail investors demand and sales momentum for mutual funds and ETFs in the United States at a granular level that encompasses over 700 markets. The application is designed for use by Senior Executives in Strategy, Marketing, Product groups, Finance and Sales. To date sales and redemption activity associated with over 900+ Broker Dealers and Registered Investment Advisors fuel this market intelligence.