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InMobi Telco Data Management Platform

InMobi

InMobi Telco Data Management Platform

INMOBI’s Telco DMP
OVERVIEW
    TruFactor was established to develop, implement and manage mobile data monetization services on behalf of the carrier. In our history, TruFactor developed the tools, technologies and compliance to extract the raw material, build products and diversifying revenue streams for Telco’s and democratizing network-level mobile data. By leveraging Telco’s most valuable asset, customer profile data, TruFactor has transitioned into what can be described as the industry’s first true customer data curator.
      Our differentiator is in our ability to discover the real who, the actual where and the undeniable why. Bringing together insights gleaned from over 30 of the industry’s top data sources – processing over 80 terabytes of data daily from the Sprint family of networks – we provide brands agencies, publishers, ISV’s and carriers an unparalleled view of consumers in real time, providing the ability to connect with customers during the micro-moments of their day-to-day lives. Raw. Real. Human.
      Data is the currency of today’s global economy. And in an economy where time is the most important commodity, it’s no longer about the big beating the small but the fast beating the slow. No other source uncovers our rapid pace of thought and fluid change of who we are in key moments of time. No longer segment and target by income, age, or generation; tap into the power of mobile and break from conformity.
      How your business grows with TruFactor
      The TruFactor platform is your Telco DMP is where we ingest and curate data, distill and sort information, and elevate strategic knowledge. From it, we turn raw network-level mobile data into a format that is consumable, accessible and actionable by all lines of business and functions. By analyzing mobile behavioral data and raw location signals, we help operators and outdoor advertisers understand who is inside each car, revealing how commuters and passengers think, act and move in and out of the home. Mobile attribution minimizes waste and maximizes ROI, leads to a discovery of the real who and actual where, shapes responsive media and re-engagement, and optimizes messaging and creative.
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