Customer 360

Delivering personalized customer experiences depends on unifying and understanding customer data. As customer channels have evolved, you may have added marketing and service applications to meet these new demands. Now, it is a challenge to combine the valuable data you hold across apps to see one customer view. Do you feel a long way from being able use a Customer Data Platform and want a practical Proof of Concept to move forward?
With the Customer 360 service, Prodware combine our experience and expertise in business consulting and implementations of applications such as Microsoft Dynamics 365 Marketing, Dynamics 365 Customer Insights and Power Platform in order to support you to centralize and derive more value from the data you hold.

Customer 360 is an on-demand service that you can match to your needs

Choose one or more from these Proof of Concepts:

1. Customer 360 View: often the start-point for organizations wishing to map, structure and unify their data to move to a Customer Data Platform
2. Satisfaction and VoC: we support you in the processes and techniques to request and act on feedback, build in the Voice of the Customer into your strategy and better define the audience journey.
3. Marketing Automation: match the best marketing techniques to connect with your customer and apply AI to predict customer behaviors

Deliverables and outcomes

From the Customer 360 View PoC:

• Identify data sources, map and unify
• Analyze the insights
• Implement a Customer 360 view via Power Platform

From the Satisfaction and VoC PoC:

• Identify and build customer journey maps (Up to 2)
• Define personas (Up to 2)
• Connect a VoC source to the journey management platform

From the Marketing Automation PoC:

• Define market segmentation
• Define marketing campaign

Price quoted is estimated on PoC 1.