Zafin Relationship Pricing for Financial Services

Zafin Relationship Pricing provides financial institutions with real-time product recommendations, customer and product insights through the Unified Customer Profile layer based on a customer’s engagement history and events in Microsoft Cloud for Financial Services. Bank staff can confidently select the products for which the customer is both eligible and which have the most relevance. This creates a foundation for improving the depth and longevity of relationships while containing conduct risk exposure. The solution harnesses best-in-class technology through the integration of Zafin’s product and pricing platform and Microsoft CDM.