With this add-in for Microsoft Word you will improve the quality of your content.
The Textmetrics add-in will allow you to optimize your content for your target audience, check against your tone-of-voice and company branding guidelines, readability, etc. Resulting in increased customer satisfaction and conversion. Next to that, if it's used for webcontent, it will help you make it SEO friendly to rank better in search engines like Bing, Google and Yandex, resulting in more traffic to your website.
It will help you make sure that:
Your text is at the right readability level. Making sure that the content is not too complex for your audience.
You are using the right tone-of-voice, eg. check and make sure that your content appeals more to women, men or general public
Your content has the right sentiment
Your text has the right credibility level
Optimize your content for SEO
How it works
This add-in is powered by Textmetrics, You will need a Textmetrics account to use the add-in. You can create a free account at https://www.textmetrics.com/microsoft-word-addin/
After installing the add-in, you can login with your Textmetrics credentials.
On any document you can enable the add-in from the ribbon bar.
Once activated, click on the “Analyse content” button
The suggestions will show you how to improve the content for SEO and content quality.
The Textmetrics solution enables organizations to create target group specific and corporate wide consistent content by using augmented assisted writing based on scientifically proven algorithms.
Textmetrics has scientifically proven algorithms that support content creators and content managers to create content that is always "first time right" for the specific channel and target group. This way the content is always first time right in terms of the customer journeys, compliance and other company standards.