However, how to involve this valuable asset in the social media strategy of the brand?

The opinion of employees is the company’s most influential voice in social networks

The answer is BeAmbassador, the SaaS Platform that allows you to increase the organic reach of your brand in social media, attract talent to your company and boost you social sales through employees' social networks.

Features BeAmbassador:

Allows you to create a network of brand ambassadors through a system of issuing and managing invitations.
Segment the ambassadors by categories.
In the content library, the brand proposes publications that ambassadors can share voluntarily.
The automatic planning engine allows the brand to program content directly on behalf of ambassadors with prior authorization.
Analytics allows the brand to monitor ambassador activity in real time and analyze the impact of its publications.
The platform also has a gamification system that offers a ranking of ambassadors based on their activity in order to reward those most involved.
Finally, BeAmbassador has extras for the ambassador such as a mobile application for iOS & Android or a Google Chrome extension.

Solutions BeAmbassador boosts Marketing, Sales and Human Resources strategies such as Employee Advocacy to enhance brand image through social networks, Social Selling to increase lead generation and sales involving the sales team or Employer Branding to retain and attract talent to the company

Are your ready to boosts your social media strategies with yours employees?