Organizations comprising any number of business entities and using hundreds of master data tables can use Avanade Master Data Synchronization to propagate master data updates automatically within seconds instead of weeks. When it comes to new products, using the solution can accelerate the time-to-market and make it easier to coordinate a global launch. Usually, business stakeholders and an IT team member familiar with the company’s data model configure the solution together. There is no user awareness or action required. Master Data Synchronization runs smoothly in the background to keep master data always current and aligned.