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Healthcare Customer Engagement Framework
āđāļāļĒ Cognizant
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Solution to identify Healthcare plans for members using machine learning and to keep them informed
The Healthcare Framework is created to provide a solution which is powered with Azure machine learning and Microsoft Dynamics 365 Marketing. The goal is to provide an end-to-end enrollment experience along with customized campaigns. â
Key drivers of this solution include:
- Member Onboardingâ
- Member Engagement
- Member Retentionâ
- Member Wellness
Cognitive intelligence to gather member insights using Azure Machine Learning:
- Understand member traits using predictive modelling and machine learning
- Promote member health with data insights based plans
Personalized member plans using Microsoft Dynamics 365 Marketing & MS Dynamics integration:
- Deliver personalized offers to members complementing their healthcare plans for effective engagement
- Utilizing marketing offer engines to churn out relevant offer
Automated customer journey workflows within Microsoft Dynamics 365 Marketing :
- Timely reminders, seamless onboarding and engagement across touch points
- Seamless data interchange between CRM & marketing systems to orchestrate the right customer journey
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