Mailchimp Email Marketing


Connect to your Mailchimp account and analyze the performance of your Email marketing in Power BI

Mailchimp Email Marketing is a Power BI app that connects to your Mailchimp account and analyzes the performance of your campaigns. The app requires an active Mailchimp account and API Access Key to refresh automatically. You can explore the various pages on the left sidebar to analyze different aspects of your campaign, including a campaign view, tagged audiences, performance analysis, and unsubscription reasons. The app enables interactive view to crucial email marketing KPIs such as open rates, CTR (Clickthrough Rate), and CTOR (Click-to-Open Rate).

What's New

We've added two new report pages for content analysis and search. To activate the new tabs, set the dataset's parameter "Import Content" to true.

Note: When set to true, the dataset's refresh time will significantly increase as the app extracts more content per campaign.

To avoid refresh timeouts when you work with a very large number of campaigns or members, we have added two new parameters: "Campaigns Sent Since" and "Members Modified Since". Set these parameters with dates in the format YYYY-MM-DD to load only recently sent campaigns or recently modified members.

The basic version of this app is free. It allows you to import your last 6 months of recently-created campaigns, up to 500 members per list, and up to 5 unsubscribers per campaign. To lift these limitations, you can subscribe for the Premium version here. The Premium subscription will allow you to import all historical data.

With both free and premium versions, the report layout can be edited, and the data can be imported or connected live via Excel and Power BI to build your own reporting tools from your Mailchimp data.

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