Promotional Analytics

Видавець: Decision Point Analytics Inc

Using AI-driven promotional analytics solutions to maximize returns

The Promotion Analytical Solution enables users to analyze historical data about promotions and measure efficiency in terms of investment, volume uplift, ROI, and coverage. The solution would, 1.Make use of a robust product-promotion level multi-modeling approach for baseline estimation to accurately estimate lift and ROI 2.Connect to a one-stop dashboard for continuous tracking of performance 3.Estimate the Baseline of SKUs during the Promotion period by using multiple models and variables.

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