Avento's FMCG365 is an international solution based on industry standards, bringing the FMCG functionalities on board to optimize every role in your organization to improve your customer facing processes.
TO WHOM WILL FMCG365 BRING VALUE?
You are a producer or distributor of consumer goods such as food, drinks, household items, cosmetics, electronic products etc. Consumers mostly find your goods via Retail and Out of home channels.
You are CEO, Category Manager, Marketing Manager, Sales Director, Key Account Manager, Field Merchandiser, Field Sales Specialist, Field Promoter, Customer Service Representative. Your working area is typically in Retail and Out of home channels for consumer goods.
WHAT OUR THE FMCG-CHALLENGES?
While striving to continuously augment your “Customer Engagement”, you typically encounter the following challenges:
1. How can we accelerate our route to “The Perfect Store” and “Perfect Presence” 2. Are we spending the right time with the right customer and the right channel?? 3. How can we ensure that we always have the right information about the customer and the channel to hand on an ‘ad hoc’ basis?? 4. How can we optimize our field resource planning for optimum coverage of the region?? 5. How can we create transparency in crucial customer/channel information throughout the organization whilst at the same time reducing administration?? 6. How can we connect better to our customers and save them time?? 7. How can we use predictive analyses to make the right choices?
WHAT VALUE WILL FMCG365 BRING?
The objective of the solution is to optimize every role in an FMCG organization to master the daily FMCG activities. The solution primarily aims to get the desired commercial results from the field force spending at the right time, with the right customers, in the right channel, armed with the right information, and executing the right actions.
With its seamless interaction between office staff and field force representatives, Avento's FMCG365 offers an integrated solution that maximizes the FMCG customer engagement.
KEY FEATURES OF FMCG365
• Territory Management • Customer Loyalty Program • Field Operations Planning • Marketing Planning • Assortment Planning
Field Force Execution
• Visit planning and optimization • Visit execution & reporting • Assortment Checks • Marketing Actions • Order taking
• From Executive Management to field operations • Real Time key data that enables key decision taking