Customer 360: 12 Wk+ Customer Data Platform Implementation

Customers crave personalised experiences, seeking engagement on their preferred platforms and channels. A Customer Data Platform (CDP) offers a straightforward solution by seamlessly connecting to and extracting data from your existing apps, tools, software, and channels like social media and websites. This enables a deep understanding of how customers interact with your enterprise, spanning websites, purchases, stores, product choices, and communications such as enquiries or complaints.

This platform is a game-changer for Marketing, Sales, and Customer Service teams, but also benefits any staff working with data to enhance efficiency.

For Microsoft's Customer Data Platform (CDP), the focus lies on key aspects:

• Establishing unified and persistent databases for seamless customer data management.
• Effortlessly collecting, parsing, and eliminating duplicate entries from customer data, regardless of its source.
• Resolving identities of both anonymous and registered customers for a holistic view.
• Creating comprehensive 360-degree customer profiles to elevate personalisation and engagement.
• Implementing customer segmentation strategies for precise marketing and communication.
• Managing data to support internal and external processes, ensuring optimal customer experiences.
• Analysing data from diverse sources to glean valuable insights into customer behaviour and preferences.
• Activating customers and optimising their journey through integrated functionality or interfaces with third-party marketing automation or ticketing systems.

This solution's pricing is customised by Enterprisecloud to match your specific needs and integration requirements. Leveraging Customer Engagement Vision and Value, we kickstart the process by aligning IT & Business within your organisation on what needs to be prioritised. We conduct solution assessments to understand the ROI and benefits the solution will see in your organisation, and lays the way forward for a digital roadmap to achieve digital transformation.

Contact us for a complementary 30-min Discovery Call to understand if Microsoft's secure CDP is the answer to your data and security challenges! https://www.ec.co.za/2022/07/12/discovery-call-request/