MS Customer Insight Proof of Concept

Business Leaders understand the need for the 3Es - efficiency, effectiveness and experience in delivering products and services in a B2B or B2C world. Many also understand that gaining sustainable advantage means doing more with data and analytics to continuously improve the 3Es against competition.

For our clients, the question is never the why, but the how.

48% of organizations store their customer data in 4 or more different systems. What is the best way to consolidate these data silos into a single view spanning demographic, transnational and behavioral data to generate intelligent insights, deliver exceptional customer experiences and empower all employees, especially those in sales, service and front-line staff.

MS Customer Insight is a tool that can potentially help provide the relevant customer insights and actions. This proof of concept would help you assess if MS Customer Insight and your existing data is in a usable state.