The gap between customers’ expectations and retailers’ offerings is getting wider in an increasingly complex world. The retail market is moving from product-based retailing to customer-focused shopping. 

Customers need to find the products to fit their lifestyle, dietary tolerances, family needs and values quickly and accurately.  Retailers are facing the challenge of increasing pressure to reduce cost whilst facing demands to create rich, accurate product data to meet escalating customers’ needs and expectations.  

In order for customers to access such data, ordinary supplychain product data needs to be enriched with allergens, dietary trends, health attributes, lifestyle and lifestage information.

Rich product information is at the heart of supporting a continuous dialogue between the retailer and customer. The product enrichment is the foundation that supports business transformation.

rimaRetail is IVIS GROUP cloud-based and XAI-powered services that transform the relationship between retailers & wholesalers with the customers & clients from product-centric to lifestyle-focus.  rimaRetail provides product enrichment services that includes retail needs, food science, dietary consideration – all based on GS1 standards.

rimaRetail delivers better product search allowing customers to find the right product to meet their needs for every shopping trip, increasing brand assurance and trust in the retailer. 

Use of rimaRetail provides up to 5% sales growth, higher customer satisfaction scores and lower costs of operation. 

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