Successful enterprises go beyond metrics like sales figures and satisfaction surveys in order to understand how customers feel about their brand and products. They want to know the level of affinity their brand generates. They want to know how loyal their customers really are. The Brillio Voice of Customer (VOC) for Affinity and Loyalty uses the power of advanced analytics to mine information from all kinds of conversations and interactions to develop meaningful metrics that lead to actionable insights.
Brillio VOC for Affinity and Loyalty app gives you real answers to the questions that matter most to your brand and product loyalty, answers that are based on the sum of interactions, not just a few isolated ones.