Nexoya Marketing Analytics & Campaign Optimization

The digital advertising landscape is complex and fast paced, with many marketers struggling to aggregate data from multiple platforms and a variety of channels to run marketing activities across. 

Oftentimes, marketers pre-plan budget allocations across channels, which then remain static throughout the entire campaign duration. This can lead to inefficiencies and missed opportunities to maximize the campaign's performance. 

Additionally, large amounts of time are spent by marketers creating and collating data into manual reports, an error-prone process that doesn't always lead to clear, actionable insights. 

Nexoya aggregates data from all of your marketing platforms (such as Bing Ads/Microsoft Ads, Google Ads, Facebook, Instagram, Linkedin, and more), allowing you to view all your marketing information from a single source. Using the nexoya platform, you can easily create reports and track your most important KPIs, gaining actionable insights for your cross-channel marketing campaigns.

Using our top notch AI algorithms, nexoya optimizes your campaigns on a cross-channel basis, evaluating your data and suggesting the perfect allocation of your ad budget for each channel. Allocating your budgets in this dynamic manner, we help you improve your return on ad spend and make your marketing campaign the most efficient possible, all while saving you time and effort.

Other exciting features include: anomaly detection, in which our AI detects anomalous behaviours in selected metrics and notifies you; predictive analytics, where our AI predicts the performance of your most important metrics; and funnel reporting, which lets you visualize the entire marketing funnel step-by-step, from awareness to conversion. 

Contact us for a demo today!