Geo Data Labs predicts future customer behaviour so UK B2B businesses can acquire new customers in a cookie-less world. We work with UK based Finance and Insurance B2B businesses that use Microsoft Dynamics 365.
Our ethos is to focus less on the individual but on social groups so we can predict the locations where these groups with the highest propensity to convert are, all with anonymised data. We do this by looking for areas where people are talking about your brand, in short, it's identifying where word of mouth is at play.
In theory, it’s simple. Social Networks are not random. If
you study the ones you can see, you can predict how the ones you can’t see will