Madtrix is a SaaS marketing performance analytics (MPA) solution, which helps brands, companies and marketing agencies achieving better performance level, more revenue, growth and return on marketing investments. Madtrix automatically manages data pipelines and generates data models for the data warehousing in the backend. Connect Your marketing, sales, CX- and competitor data to visualize on dashboards what is important and affects your marketing performance. You can also find new cross- / up selling potential and prevent efficiently customer churn. Madtrix goes all the way from supporting operative level into strategic decision making in board rooms as facilitator for business performance improvement transformation. Madtrix's data management capabilities enable the use of machine learning and artificial intelligence to enable fast and accurate marketing decision making.
"Madtrix discovers the impact of marketing investments on business by applying advanced analytics, so that one can understand what is the optimal marketing mix, marketing budget and how to spend that"