Footmarks SmartConnect Proximity Platform

by Footmarks

Personalization through Proximity, Identity, and Context powering mobile engagement & marketing data

Transform your Physical Space into a Competitive Digital AdvantageOmnichannel marketing often fails when it comes to in-store personalization, sales attribution and a comprehensive understanding of customer profiles. Footmarks gives instant context to in-store visits, creates a cycle of value from offline to online, and can dramatically improve ROI on omnichannel ad spend. Connect Footmarks to your data warehouses & see a 19% lift in activation rates on offers from in-app notifications. In the challenging modern retail environment, you need to bridge online context with in-store experience to compete. You need the Footmarks SmartConnect® platform.

Capture Contextual Customer Data: Footmarks connects real-world proximity data to online shopping & browsing history. Retailers get the full picture of a customer’s behavior.

Personalized Omnichannel Messaging: With the complete picture of a customer’s online and store visit, send personalized in-app product notifications based on persona, interest and intent.

Build a Powerful Proximity Solution: Plug & play APIs, simple beacon fleet management, and clear, easy to understand dashboard add value, not complexity.

Understand Omnichannel Attribution: See what action drove in-store purchases. Capture data on showrooming and convert browsing visitors to sales with targeted messages.

Create 360 Degree Personas: Advertise to customers based on interest and intent extracted from their in-store journey. Save money & boost ad ROI.

Engage & Delight: Identify VIPs when they enter your store; notify back office staff when wait times increase at registers; measure & increase customer satisfaction scores.

Business Intelligence

For most retailers, the store represents a siloed and underutilized data asset. Footmarks creates an entirely new set of customer behavioral data generated from smartphone interactions with proximity signals. This retailer-owned data can be used to drive more personalized engagement at every micro-moment along the customer journey.

Campaign Management

Footmarks Campaign Management suite provides retail marketers with the connected intelligence they need to deliver a true omnichannel strategy. Our platform allows you to easily create, manage and monitor proximity campaigns, integrate dynamic content from a CMS, and pull context from a CRM or loyalty database to deliver a true personalized customer experience.

Network Management

SmartConnect tools were designed specifically for large-scale applications. Set up, manage, monitor, and control even the largest location signal network. Manage geofences, and Bluetooth beacon signals in one interface. Footmarks makes it easy for retailers to manage one of their most valuable strategic assets.

Professional Services

Leverage Footmarks’ professional services to design, provision & support your’ enterprise-wide proximity network.

At a glance