Today’s marketer faces a work culture of high burnout rates, rushed decisions, and ad hoc planning. Combined with limited resources, growing ecosystems, and channel explosion, marketers need intelligent work management technology to meet consumer expectations.
Aprimo Marketing Productivity helps manage tasks and automate workflows as a proven, scalable enterprise class solution. Exclusively built on Microsoft Azure, it enables marketers, creatives, and agencies to manage brand activities, automate resource planning, and measure performance. With the ability to integrate with Aprimo Idea Lab, companies can take ideas from concept to planning, budgeting and creation. Increase speed to market and improve ROI while creating a stronger work culture.
Key Advantages and Features:
Manage agile marketing activity