Effie for FMCG Manufacturers

effie> - IT-service for system brand and sales management on the store shelves, where happens the first moment of truth: the buyer makes a choice and the product becomes a purchase. Consists of web-portal and Android App.

effie> allows you to digitize a strategy; broadcast it to mobile teams; combine trade marketing, sales and merchandising teams; consolidate real information from the fields and use it for analysis. Working with this data, you can manage brands and sales in national networks.

The service increases a sale-out from store shelves of retail chains and provides a high ROI index in the trade marketing activities.

The online analytics system enables manufacturer to perform the following management activities related to sales within the national retail chains: assortment-monitoring, shelf life, prices and shelf shares monitoring, trade and marketing activities within the chains, fulfilment of other agreements resulting in profit increase.

The business processes designer allows you to flexibly plan and tightly control a working day of not only merchandisers, but also supervisors, to effectively use their working time (on the way/at a point of sale).

effie> makes full use of Azure services. Azure SQL, Azure Storage and CosmosDB is used as data storages. Applications that implement web client and API with microservices are hosted in a cluster on virtual machines in Azure IaaS and Azure Cloud Services, the analytics and reporting module is based on PowerBI embedded.

IPLAND is a Ukrainian service IT company. We have started building our company in 2008th. At that time there were four of us in the team, today we are already 85, and we are growing actively.

A service company means that we create IT services (software) to automate business processes and provide a full range of services on their use: start-up, training, administration, customer processes development and automation, technical support and business analysts advices. Our main specialization is to increase the business processes efficiency: from manufacturers and distributors to retail chains in FMCG, household goods, electronics and pharmaceutical industries.

Every day more than 4 000 employees in more than 75 major companies, such as P&G, Nestle, Ferrero, Good Wine, Nemiroff, SAVService, Bon Boisson, Bel Shostka and others, use our services to improve their companies’ efficiency. We live the same life with our customers: we constantly learn, go into the «fields», gathering feedback, and jointly develop business problems solutions, going beyond IT.