ActiveCampaign Email Marketing is a Power BI app that connects to your ActiveCampaign account and analyzes the performance of your campaigns. The app requires an active ActiveCampaign account and API Access Key to refresh automatically. You can explore the various pages on the left sidebar to analyze different aspects of your campaign, including a Campaign view, Performance Analysis, Subject, Body & Link analysis. The app enables interactive view to crucial email marketing KPIs such as open rates, CTR (Clickthrough Rate) and CTOR (Click-to-Open Rate).