Bright Pattern Omnichannel Contact Center Solution

Bright Pattern Inc

Bright Pattern Omni Channel Cloud Contact Center Solution


Bright Pattern and Microsoft both realize that customer expectations have dramatically changed over the years and they expect personalization and the ability to choose their preferred form of interaction (Chat, Messaging, SMS, voice, etc.). Bright Pattern, by accessing the rich data available in Dynamics has addressed this challenge by delivering a fully integrated Omnichannel Contact Center platform that regardless of the form or forms of communication a customer may choose, the context of each interaction is retained and it is treated as a single conversation.

The Bright Pattern solution provides the flexibility to switch channels—voice calls, messaging apps such as Line, WeChat, Viper, Telegram, Facebook Messenger, and Apple Business Chat, SMS, MMS, videos, and others— and retain context by delivering the relevant data from Dynamics for a personalized customer experience.

The Bright Pattern solution was architected from the beginning to natively support all communication channels. As an example, you can start on a website, move to chat, voice or other digital media, and the Bright Pattern solution will manage it as if it were a single conversation.

Bright Pattern also offers powerful AI and Bot solutions to enable agents and customers enhanced automation to speed time to resolution and improve the customer experience. Bright Pattern provides AI capability natively, as well as integrates with existing bots of third-party vendors. The AI-powered bot is leveraged to interact with end-customers through a chat interface to provide enhanced customer satisfaction and eliminate waiting time.

As the only cloud customer experience platform that runs on the Microsoft Azure cloud, Bright Pattern shares Microsoft’s strategic vision for a mobile world of customer engagement with the strongest mobile capabilities, including in-app messaging (e.g., chat, video chat, document sharing), messenger channel support, and text messaging.

Bright Pattern and Microsoft are a natural combination to deliver a great customer experience. By combining the rich data from Dynamics with the most advanced Omni channel Contact Center solution in the marketplace, this partnership will deliver exceptional results for sales, marketing, and customer service applications. For more information please contact us at

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