Crayon’s maya.ai is a 3-sided AI & ML engine, that enables enterprises that operate in the physical world to recapture ownership of customers and drive customer journeys, using AI led digital personalisation.
Maya.ai brings 3 key benefits to its clients:
1) #UnlockWallets - Drive 3-7% increase in spends
2) #GetPersonal - Expand every customer transaction to 100s of taste attributes
3) #ReduceCycleTime - From raw data to Personal Storefronts and campaigns in 7 days*
Maya.ai platform has 3 studios, each addressing a key stakeholder function within the bank:
1) For analytics teams: Taste Studio delivers “TastePrints” (underlying personal lifestyle preferences) of each individual.
2) For digital and campaign teams: Engage Studio creates millions of personal “Spaces”, personalised lifestyle experiences / storefronts to millions of customers
3) For merchant acquiring teams: Commerce Studio enables Private Marketplaces, where merchants can engage and target customers at an individual level
Maya.ai is built on Crayon Data’s 3 underlying IP and patents:
1) TasteGraph – Affinity Map of the worlds’ lifestyles, with millions of entities / products, connected to each other, using 100s of attributes
2) Choice AI – Cocktail of algorithms, combining Taste, Influence, Context and Behaviour data to create rank-ordered “choices” for each customer
3) TasteMatch – Matching engine that can personalise only using behaviour, not identity