The decisions Retailers make when managing various categories have a direct impact on the consumer demand. Decisions in pricing, promotions, assortment planning and more will affect demand for the items involved as well as related items.

Therefore, Retailer planners must ask themselves:

How will a change to one item impact the demand for related items?
Will my promotion or markdown strategy achieve my goals for the Category?
Is my Assortment in line with my demand? Too many lines? What if I add a new style?

Churchill's Cannibalization Demand Forecaster, or CANN predicts the indirect impact of demand on items caused by various activities:

Promotions
Regular and Markdown Price Changes
Assortment within a Category (Depth and Range)
The Halo Effect

For over 30 years, Churchill has provided world-class demand intelligence software to retailers worldwide. Contact us today to learn more!

Churchill Cannibalization Demand Forecaster v5.0

de Churchill Systems Inc.