Empower your organization with accurate and actionable data in the cloud!

D&B Optimizer is a foundational data service from Dun & Bradstreet that improves the quality of your business data by correctly identifying, cleansing, and injecting firmographic intelligence into records within your Microsoft application environment. Powered by Dun & Bradstreet's global business database, D&B Optimizer delivers mastered business intelligence on more than 430 million companies and their corporate hierarchies. By offering seamless connectivity through Microsoft's Azure cloud services, D&B Optimizer helps increase productivity and organizational alignment, while enabling customers to grow their most valuable business relationships.

D&B Optimizer serves as the foundational building block that links core business intelligence to additional insights, analytics, and data analysis capabilities provided by Dun & Bradstreet, or other third party data providers, giving customers a wealth of options to leverage data in new ways across their Microsoft stack. Customers can leverage real-time, actionable data to help make critical business decisions.

The key capabilities provided by D&B Optimizer are:

Entity resolution and matching – the ability to correctly identify, match, and streamline business data based on D&B’s global reference data
Data enrichment – the ability to ensure all records contain accurate core business firmographics, intelligence, and corporate families
Continuous data hygiene – the ability to continuously maintain the integrity of business data as organizations evolve
Data analysis and visualization – the ability to measure the health and completeness of customer, partner, and prospect data sets

D&B Optimizer helps customers:

Increase alignment and efficiency across their organization by ensuring reliable, scalable access to the same quality business intelligence data across marketing and sales to credit and finance
Make faster, more informed decisions about the companies they do business with – whether they are customers, suppliers, partners, or prospects
Analyze their business and market opportunities more accurately by continuously ensuring their entity data is accurate and actionable
Expedite time-to-value for new technology platforms, such as CRM or ERP, by pre-populating them with mastered business intelligence

Installation Guide:

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